Privacy Policy

Customer Privacy Notice

The purpose of this Privacy Policy is to set out how, why and when MAL Group, its subsidiaries and business units use your Personal Information so as to comply with the Protection of Personal Information Act 4 of 2013 (“POPIA”).

About M.A.L. Group

M.A.L. Distributors (Pty) Ltd, trading as BatteriesOnline.co.za, is part of the M.A.L. Group, which operates across South Africa and selected international markets. When you share your personal information with us, it may also be shared within the M.A.L. Group, including M.A.L. Distributors, M.A.L. Properties, and M.A.L. Forklift & Truck Hire.

Our Head Office is located at 39 Drury Street, North End, Port Elizabeth, South Africa.

1. Purpose of This Policy

This Privacy Policy explains how we collect, use, store, and protect your personal information, as well as your rights under the Protection of Personal Information Act (POPIA). It also outlines how you can access, update, or request the removal of your information.

By using our website or providing personal information, you agree to the terms of this Privacy Policy.

2. Information We Collect

We collect and process personal information to understand your needs, provide quotations, deliver goods and services, and maintain ongoing communication. The types of information we may collect include:

  • Name, company name, and contact details
  • Delivery and billing addresses
  • Order and payment history
  • Correspondence with our team
  • Website analytics and browsing data (via cookies)
  • CCTV footage when visiting our premises

Where possible, we collect information directly from you and will indicate which fields are required and which are optional.

3. Lawful Basis for Processing

We process personal information on one or more of the following lawful bases:

  • Consent: where you have given us explicit permission to process your data.
  • Contractual necessity: where processing is required to perform or enter into a contract with you.
  • Legal obligation: to comply with legal or regulatory requirements.
  • Legitimate interest: for business operations such as improving services, fraud prevention, or network security.

4. How We Use Your Information

Your information is used solely for lawful and agreed purposes, including:

  • Creating and maintaining customer or supplier accounts
  • Providing quotations, invoices, and processing payments
  • Delivering goods and managing returns or refunds
  • Performing identity verification or credit checks (if applicable)
  • Purchasing goods and services from suppliers
  • Complying with statutory or regulatory obligations
  • Conducting research, analysis, or customer satisfaction surveys
  • Detecting and preventing fraud or unauthorised access
  • Providing product information, updates, and support
  • Maintaining internal records and audits

We do not knowingly collect personal information from minors without parental or guardian consent.

5. Storage and Retention of Information

Your personal information is stored securely in:

  • Locked physical storage where applicable
  • Encrypted electronic databases and servers
  • Trusted third-party banking and payment platforms

Our website uses SSL encryption for secure online communication.
We retain personal information only as long as required for operational, legal, or tax purposes, after which it is securely deleted or anonymised.

6. Sharing and Disclosure

Your information may be shared with:

  • Trusted third-party service providers involved in fulfilling orders, deliveries, or payments
  • Credit Guarantee Insurance Corporation of Africa Limited (CGIC) for credit insurance purposes (if applicable)
  • Legal or regulatory authorities when required by law

All third parties are contractually bound to maintain strict data protection standards in line with POPIA.

We also use Google Analytics to monitor website traffic. You can opt out by installing the Google Analytics Opt-Out Browser Add-On.

7. Cross-Border Data Transfers

As part of our business operations, some data may be processed or stored outside South Africa (for example, in cloud-based systems). In such cases, we ensure that adequate safeguards are in place and that all international data transfers comply with POPIA and relevant international standards such as the EU’s General Data Protection Regulation (GDPR).

8. Information Security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, or misuse. These include:

  • Physical security measures at all premises
  • Access controls and user authentication
  • Data encryption and firewalls
  • Secure data disposal and backup protocols
  • Ongoing staff training and compliance monitoring

All third parties who process data on our behalf are required to meet the same security standards.

9. Marketing Communication

We may send you information about our products, promotions, or updates where you have provided consent or where a legitimate interest exists.

You may withdraw your consent or opt out of marketing communications at any time by following the unsubscribe link in our emails or contacting us directly.

10. Cookies and Tracking Technologies

Our website uses cookies to enhance user experience and monitor site performance. Cookies are small text files stored on your browser that help us understand site usage and improve functionality.

Cookies do not collect personally identifiable data or run programs on your device. You may disable cookies in your browser settings, but some website functions may not work correctly if you do.

11. Automated Decision-Making

We currently do not use automated decision-making or profiling processes that produce legal or significant effects on individuals. If this changes in future, we will update this policy accordingly.

12. Your Rights Under POPIA

You have the right to:

  • Request access to the personal information we hold about you
  • Ask for corrections or updates to inaccurate data
  • Request deletion or restriction of processing where applicable
  • Object to the processing of your information
  • Withdraw consent at any time
  • Lodge a complaint with the Information Regulator if you believe your information has been mishandled

To exercise these rights, please contact our Information Officer. Proof of identity may be required to process your request.

13. Third-Party Links

Our website may contain links to other sites. Please note that we are not responsible for the privacy practices or content of external websites. We encourage users to review the privacy policies of any third-party sites they visit.

14. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in legislation or business operations. The most recent version will always be available on our website. Continued use of our website signifies your acceptance of any changes.

15. Contact Information

Responsible Party: M.A.L. Group

Information Officer: Lindsay Lazarus

Email: lindsay@malinvestments.co.za

Physical Address: 39 Drury Street, North End, Port Elizabeth, South Africa

If you have any questions, wish to update your details, or raise a privacy concern, please contact us directly.

16. Information Regulator of South Africa

If you are not satisfied with how we have handled your personal information, you may contact the Information Regulator:

Website:
https://www.justice.gov.za/inforeg/

Telephone: 012 406 4818
Email: inforeg@justice.gov.za

 

 


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